Resources
Free decision tools for service businesses

Simple questions.
Serious answers.

Fast financial decisions for contractors. No spreadsheet. No signup wall. Start with the question already in your head.

3–5 quick answersUseful result firstDeeper analysis optionalSave once, prefill later
Latest contractor insight

Google Local Services Ads are changing in 2026.

See what the October 1 missed-call update can mean for paid lead economics—and calculate the potential impact on your business.

Read the LSA guide →Browse resources
Decision aid only. Use actual company data and professional advice before making major financial decisions. Contractor resources

Your quick estimate

Use rough numbers. Refine assumptions only if you want a tighter result.

Google LSA change

Google has notified Local Services Ads advertisers that certain unanswered calls during listed business hours may become billable beginning October 1, 2026.

Learn why

Under the announced update, a missed LSA call during business hours may qualify as a charged lead when the caller remains on the line for more than 20 seconds, subject to Google’s valid-lead rules and exceptions. Read the short explanation →

Decision aid only. Validate important decisions with actual accounting, payroll, call-tracking, CRM and market data. Contractor resources